OneFifty creator Lemon Andersen and Lebron James’s SpringHill Entertainment just announced their project about sneaker culture has been put into development at HBO. Lemon will serve as co-executive producer. The Untitled Sneaker Store Project will follow two best friends and their employees as they open a sneaker shop outside LA and dive into the world of the modern sneaker phenomenon.

The two previously collaborated on The Akronite, a poem Lemon wrote and performed for James illuminating the special relationship between James and his hometown of Akron, Ohio. Thus, James was familiar with Lemon as a poet, but following our inaugural showcase, Elevate, we re-introduced Lemon to the team at SpringHill as a playwright and television screenwriter. From there, we anxiously awaited what they would come up with and can’t wait to see how it grows in development with HBO.

Read more about the project here.