Lemon helps Lebron Launch The Akronite

Lemon Helps Lebron Launch The Akronite

Yet written in the stars / a hero will rise up again / bring a legendary story / Glory / back to the Midwest

OneFifty artist Lemon Andersen recently celebrated the debut of Nike’s new product LEBRON XIII, or The Akronite, an invention he had the honor of naming as well as the upcoming shoe Written in the Stars. Lemon brought a fresh style of storytelling to Nike with a poetic tribute to James’ meteoric rise from hometown Akron, Ohio to the global platform he now uses to support and inspire his community.

Photo © Nike.com

“I tend to see these athletes as our modern day gladiators,” Lemon said. He delivered the anthemic poem The Akronite before an audience of 2,000+ Akron locals and said of the release, “It’s a wonderful design and really engages the truth of immersive storytelling by giving back to the communities we often overlook with a product and an even bigger human experience to match.”

All hail King James / All hail to the Akronite / All hail to the leader who / Stood up to his role / Who bounced back / with his state / his mind / his body and His Rubber City Soul.

Lemon Andersen is an acclaimed American poet, spoken-word artist and actor. View footage of his performance at the official Nike website here or listen on SoundCloud. You can learn more about Lemon’s work with OneFifty here.

Oct 17, 2015
By Ashley Irving, OneFifty Team

More Posts