HBO Max Pa’lante!
HBO Max Pa’lante! is a social-first audience initiative breaking down barriers for new voices and driving awareness to culturally relevant programming across HBO Max for Latinx audiences. Founded on the vision of empowerment, resilience, and hope, Pa’lante! (Forward) is a celebration of the ambicultural movement that elevates Latinx stories and voices from across HBO Max.
The Pa’lante! Promise is a commitment to elevate and support through marketing, the OneFifty selected series, films, shorts, and podcasts that are authentic, have strong cultural aesthetic, speak to Latinxs’ ambicultural identity, and feature Latinos in front of and behind the scenes.